Marketing and Sales

Programs in the Marketing & Sales Career Cluster prepare students for careers that connect businesses with customers through research, strategy, and engagement.

Pathways in this cluster include:

• Market Research, Analytics & Ethics
  Gathering and analyzing data to understand consumer behavior, guide decisions, and ensure ethical practices.
• Marketing & Advertising
  Promoting products and services through digital platforms, social media, and traditional campaigns to build brand identity.
• Retail & Customer Experience
  Managing retail operations and creating personalized shopping experiences in physical and online environments.
• Strategic Sales
  Driving business growth through sales strategies, customer engagement, and partnership development.